BYKidO Update - Beginning December

Dear Partners,

Please see below the BYKidO Update for Beginning December 2016.  For new Partners – you may now view all Updates (starting 1^st of September) from here.

Why am I writing the bi-weekly Updates?

To create a Partnership with each Partner, I believe in providing an update of what we are doing and our plans. Perhaps it will spark ideas for further collaboration or encourage you to give us additional support in some areas. I believe that there is always potential for more.

My idea for BYKidO is to create stronger relationship with each Partner and not be just another listing site. While there are many factor affecting our level of engagement, providing updates on BYKidO, in my opinion, is a step in building this Partnership.

I like to reiterate my Triple Win belief that for BYKidO to succeed, BYKidO has to help our Partners to meet their business objectives while giving our Parents good promotions and deals! I hope our Partnership will help us achieve this.

Key Matrix – Past, Present and Future

Below is a table, listing a number of matrix that I look at. For each matrix, I have provided details on where we started in June, our last update, as of today and the Target for December.

Significance of the above

1. Partners and Promotions – We wish to grow our Partners and Promotions to remain attractive to Parents. When we are attractive to Parents, we will be able to attract more eyeballs to all our Partners.
2. Mailing List and Facebook Likes – This represents our reach to Parents. A larger number allows us to reach more Parents.
3. Pass Holders – These are people who are able to redeem the Promotions. The greater the number, the higher the potential of redemption for your promotion.

Summary of Activity with Partners / and Collaborations

1. New Partners and Promotions
   1. Absolute Piano – Free Trial + 20% Off Term Signups (Music & Arts)

2. New Promotion from existing Partners
   1. Nil

3. Promoting Partners’ in-house Event or Promotion
   1. GIGGLES Playground – Monthly Storytelling with Owls Reader Club
   2. Explore Junior – Holiday Workshops
   3. Seimpi School of Music – Holiday Programs
   4. Genius R Us – Holiday Programs

4. Competitions / Giveaways
   2016. 2017 Early Bird Purchase – 50% Discount for Pass (Jan – Jun 2017) + Free use of Pass (Jun – Dec 2016), for Passes purchased before 31^st Dec 2016.
   2017. BYKidO / Parents Code Giveaway – Free Pass (Dec 2016) to Parents Code Members.

5. BYKidO Events with Partners
   1. Completed:
      1. Play Date @ GIGGLES on the 3^rd of November. Collaborating with Mummy Baby Care (Baby Massage Demonstration)
         1. 10 Attendees
         2. Event Reach (Facebook) – 3.8K
         3. Event Response (Facebook) – 214
      2. Upcoming:
         1. Play Date @ My Little Giant on the 16^th of December.
            1. Target Age Group: 3yrs and above
            2. Discounted entry + free rides (train / carousel) for the event
            3. Paid Marketing: Facebook Sponsored Ad / Bumble Bee Mom Blog
            4. Tied up: Dental Talk (TBC)
            5. My Little Giant will join as a Partner from Dec 2016.

6. Corporate and Pre-school Tie Ups
   1. New Tie Ups
      1. Corporate Staff Benefits: PSA and CapitaLand (expected to conclude this week)
      2. Preschool Signup Benefits: We have agreed with a Financial Planning Company to help them with their Kids outreach. They work with a number of Preschools whom we will engage with via our Passes, Events and Articles.
   2. Existing Tie Ups
      1. Corporate Staff Benefits: Deutsche Bank, Ernst and Young, DBS Bank, OCBC Bank, Google Parents Group, Rewardz (Staff Benefit App with 20+ Clients)
      2. Preschool Signup Benefit: Carpe Diem (Spottiswood)

7. Other Notables
   1. Expert Series – we are launching an expert series, which is a series of professional articles focus on Kids wellbeing.
      1. Our first article will be on Dental Care for Kids, partnering with T32 Dental.
      2. We have also agreed with a Financial Planning Company to post articles on Financial Planning for young families.

• We are looking for other suitable angles that we can explore. Exampe, PDs, Wellness Experts, Fitness Experts. We are open to discussion if you wish to join our Panel.

1. BumbleBee Mom Blog – We will be collaborating with BumbleBee Mom to promote BYKidO to their readers. BumbleBee mom is one of the most read Kid’s play blogs and we believe this collaboration will help us gain more traction. Post will be made available on the 30^th of Nov and will be shared with you too.
2. Playground in Singapore Post – we have created a post on Playgrounds in Singapore. It is a WIP post and we will constantly add new Playgrounds to the list. Of course, our Partners are included already. See Post here

Things for you to Note / Action

1. Promotion Extension – Jan to Jun 2017
   2016. We concluded our Promotion extension. We are now in the process of making changes to your promotions (if any). You should have received or will be receiving an email if your promotion requires any changes by the mid of Dec 2016.

2. Sponsorship – The 2017 BYKidO Partners Giveaway
   2016. We have 5 Partners taking part in the Giveaway. Details of the Giveaway will be provided by mid Dec 2016.
   2017. Let me know if you wish to take part and I can share more details of the Giveaway

3. Partners and Promotions – Speak with us on any of the following.
   1. We are glad to connect any of our Partners who see synergies across their platforms
   2. We are glad to share any in-house promotions or events on Facebook and mailing list.
      1. We will be glad to add you to our mailing list.
   3. Holiday Programs
      1. We will be glad to help with promotions on your Holiday Programs.

4. Events
   1. Our next event will be a Playdate @ My Little Giant, located at Big Box. The target age group is between 3 – 7 yrs.
      1. Contact us if you wish to work together on the event or have any ideas on how we may work together.

5. Corporate and Preschool Tie -up
   1. Do you have a Corporate / Group pricing? Let us know and we will be glad to promote your corporate / group bookings in suitable future conversations.
   2. We will also appreciate any introductions to Corporates or Preschools that might find our services useful. We can discuss how this might be beneficial to all parties involved.

6. Benefits to your Members
   1. If you are running an in-house membership program, I will be glad to discuss how we may provide the BYKidO Pass as a membership benefit to your members.

1. Partners and Promotions
   1. New Partners / Promotions for the month
      1. Absolute Piano – Free Trial + 20% Off subsequent Term Signups

1. New Promotion from existing Partners
   1. We will be glad to run promotions on your Holiday Programs.

1. Promoting Partners’ in-house Event or Promotion
   1. We may promote your event, promotions or do a writeup for you to be part of our content marketing process – shared on Facebook, Website and Mailing List.
   2. We will be glad to cover any topics as long as its within our general theme – Bring Your Kid Out.

1. Please let us know if you see potential collaboration with any of our Partners and we can be the connection.

2. Competition and Giveaways

1. Sponsorship for 2017 BYKidO Partners Giveaway – Joint Marketing Effort
   1. We are preparing the Giveaway EDMs and preparations. More details will be provided to Participating Partners by mid Dec.
   2. Do let us know if you wish to take part in the Giveaway

3. Activities – BYKidO Events

1. Activities (Events) – we aim to host monthly events such as Play dates, Parenting Talks or Group Trial Classes.
   1. Events are aimed at driving offline and online traffic to you.
   2. Each events will require signup from BYKIDO.com, thus giving us insight into the participants that may be shared with you on request.

• Most Recent Past Event
  1. Play Date @ GIGGLES Playground
     1. 10 pairs of Parent / Child attended
     2. Mummy Baby Care to do a Baby Massage Demonstration
     3. Event has been shared across various groups and platforms
        3. Facebook Reach – 3.8K
        4. Facebook Responses - 214
     4. GIGGLES will be providing a discounted rate for Parents attending the event.
  2. Upcoming Event
     1. Play Date @ My Little Giant
        1. 16^th of December (Friday)
        2. Target age group is 3 – 7 yrs
        3. Discounted Admission and Free Rides (Train / Carousel)
        4. Dental Care Parenting Talk (TBC)

4. Corporate and Preschool Tie-ups

1. We are concentrating on incentives for Corporates and Preschools to have BYKidO as a Staff Benefit or a Parent Benefit.
2. We are currently in 7 organisations
   1. Deutsche Bank – 3 Pass Purchased
   2. Ernst and Young – 4 Pass Purchased

• Carpe Diem – 0 Pass Purchased

1. DBS Bank – 0 Pass Purchased
2. OCBC Bank – 7 Purchased
3. Google Parent Group – 1 Purchased

• Rewards – 0 Purchased

1. Each Tie-up is potentially different, ranging from Free Pass to Discounted Passes.
2. We are still in talks with several other organisations on having BYKidO onboard.

5. Other Collaborations
   1. We are working with several other like-minded individuals and organistions to help promote BYKidO. This will usually be done through joint marketing efforts so that we may pool our resources and more effectively reach our target audience.
   2. We have come to an agreement with a Financial Planning company to help reach out to their network of Preschools. This is done via events and inviting suitable Partners to the pre-school. More details will follow

6. Others
   1. PR Efforts – We are looking at being featured in a number of magazine and online platforms. Exploring the different opportunities available
      1. Confirmed – BumbleBee Mom

1. Redemption Process – changes to the existing voucher system
   2017. We will be changing the existing voucher system from 2017. The change will allow Parents to use the Voucher directly from our website.
   2018. On your side, the information you will receive is the same, however it will be shown on the website instead of a separate email voucher.

• This is being tested internally.

1. We will be in touch separately on training you or your staff.

Thank you,

Jiarong